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Sharing: The new marketing buzzword

July 15, 2011

A recent marketing study conducted by The New York Times Customer Insight Group reveals how sharing is fast becoming a way of socialising, purchasing, learning and, indeed, living.

For example:

49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.

68% share to give people a better sense of who they are and what they care about.

69% share information because it allows them to feel more involved in the world.

It’ll be interesting to observe how marketing and advertising strategies evolve within the new culture of connectivism, defined by chaos and complexity which is human relations.

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